Organic Search Engine Optimization/Marketing and the Benefits:

People click 80% more on organically optimized websites compared to 20% in the sponsored results.

It is well known that anyone or any company for that matter can pay for a top position either in the real world or in search engines. You can pay Google's Sponsored result (Pay-Per-Click) advertising program or Yahoo /Overture and find yourself at the top on search result page.

However, if search engines are meant to show results according to relevancy, than you may ask yourself why do you need to pay for the placement and why do you have to pay for clicks?

It is no secret that most consumers searching don't generally trust websites that use pay-per-click programs to appear on the front search result pages.

The major reasons behind why you are forced to advertise using Pay-Per-Click programs is broken down in several areas.

First, your websites are lacking content and you have to pay search engines just to be found. Since 80% of the general population searching online click into the 'Natural' or 'Organic' positions on the search result pages they tend to get the best business. That means that only 20% of customers have a chance of finding you in the Pay-Per-Clicks. To break it down even further, of the 20% that may click into your site the realistic number goes down to 3-8%. The reason is that in most search engines there are only 10 results on the first page and your position can change every second throughout a 24 hour period depending on the market.

Second, you are paying for Pay-Per-Click is that your site has not had enough time in which you have been found in the search engines and your site is not set-up for 'Relevancy'. Organic SEO keeps your website appearing on the search result pages for a long time because your website gives the search engines the exact relevant key phrases searched. Relevancy is something you can only achieve by having a professional SEO/SEM company build for you.

As long as you ensure relevant content, other websites link to you, and the search engines like Google, Yahoo, MSN will place your site higher in the search engines. Of course we are not discrediting nor shun the use of these types PPC advertising programs in fact we manage pay-per-click programs very effectively.