The Bottom
Line: Our goal is to get you (your Company)
in the Top 5% in the dominant Search Directories
in the Sponsored Result Pay Per Click Campaign
at the best price guaranteed . Investing with
us is simply the best Internet marketing firm,
with clients from all over the US.
Definitions:
Search
Engine Marketing (SEM) is the practice
of getting your website visible on the major search
engines such as Yahoo, Google, MSN.
Pay Per Click (PPC) Advertising.
Pay per click, or PPC, is an advertising technique
used on websites , advertising networks , and
search engines .With search engines, pay per click
advertisements are usually text ads placed near
search results; when a site visitor clicks on
the advertisement, the advertiser is charged a
small amount. Variants include pay for placement
and pay for ranking . Pay per click is also sometimes
known as Cost Per Click (CPC).
While many companies exist in this space, Google
Adwords and Yahoo! Search Marketing which was
formerly Overture , are the largest network operators
as of 2006. MSN has started beta testing with
their own PPC services MSN adCenter . Depending
on the search engine, minimum prices per click
start at US$0.01 (up to US$0.50). Very popular
search terms can cost much more on popular engines.
Abuse of the pay per click model can result in
click fraud . Click fraud is usually not detected
very well by smaller PPC engines.